You hit the stage at a showcase. You rocked the mic at an open mic. You made your rounds at the music conference and shook hands with DJs, producers, and promoters. That’s dope—but now what?
The real game starts after the event ends.
Because what separates dreamers from doers in this industry is one simple but powerful thing: The Follow-Up.
Performing Is Just the Introduction
Don’t get it twisted—getting booked for an event, showcase, or concert is a major win. It’s a chance to show what you’re made of, build visibility, and win over new supporters. But the stage is only the beginning of the connection.
- What are you doing after your performance?
- Are you engaging with the audience that came to see you?
- Are you thanking the promoter or host for the opportunity?
- Are you collecting social media handles, emails, or feedback?
- Are you capturing content—videos, photos, behind the scenes?
Too many artists walk off the stage and think the job is done. But in truth, that’s when the hustle really begins.
Networking Without Follow-Up is Just a Conversation
Let’s talk about those moments when you’re mingling with DJs, producers, venue owners, A&Rs, or even fellow artists at events. You exchange information, maybe even trade business cards or scan QR codes. You feel the energy. It’s a vibe.
But then… crickets.
No follow-up message. No DM. No email. Nothing.
Let’s be clear—a contact means nothing without a connection. People in this industry meet hundreds, sometimes thousands of individuals a year. If you want to stand out, you have to keep yourself present in their mind.
Tips for Strong Follow-Up That Builds Relationships
Want to turn a quick chat into a real opportunity? Use these simple but powerful strategies:
1. Follow Up Within 24-48 Hours
Strike while the memory is fresh. A simple message like:
“Hey [Name], great meeting you at [Event Name]! I really enjoyed our convo about [Topic]. Let’s stay connected—here’s my latest [song/link/press kit/etc.].”
2. Personalize the Message
Don’t send the same generic “Let’s work” message to everyone. Be specific about what you talked about or what you’d like to do together.
3. Offer Value, Don’t Just Ask for Favors
Instead of saying “Put me on your show,” try something like:
“I’ve been following your platform for a while—love the work you’re doing. I have an idea I think could add value to your next event.”
4. Be Consistent, Not Pushy
Check in every few weeks. Engage with their social media. Share their work if it aligns. Keep the relationship warm without being overbearing.
5. Have a Digital Presence That Matches Your Pitch
If they decide to look you up, what will they find? Make sure your social media, EPK, and content reflect your brand and professionalism.
Staying on Their Radar Without Being Annoying
Sometimes people won’t respond right away. That’s okay. Don’t take it personally. People are busy.
The key is to stay visible and add value over time. Share updates, send out a newsletter, tag them when it makes sense, or invite them to your next event. You want to be that name they recognize when the right opportunity comes.
Remember: Visibility + Consistency = Opportunity
In this fast-paced industry, you can’t afford to be forgotten. You don’t need to be everywhere all the time—but you do need to be intentional and consistent in your follow-up.
Because while most people are waiting for someone to put them on, the smart ones are building real relationships that last longer than one night and one handshake.
You already made the first move. Now follow through.
The stage gets you seen.
The conversation gets you heard.
But the follow-up?
That’s what gets you chosen.
The Pentress is signing out; until next time.
