Welcome to an exclusive Q&A style interview with an artist who consistently pushes boundaries and defines new eras in sound. Today, we sit down with James Artissen, formerly known as James Worthy – a name that resonates across the music industry as a Grammy-nominated singer, prolific songwriter, and innovative record producer. Regular readers may recognize him from our “On Our Radar” series as one of the “10 Urban Music Stars You Should Know.” From his roots in Queens NYC, James has carved a remarkable path, collaborating with giants like Meek Mill, Justin Bieber, Robin S., and 112, while also charting his own course as a solo artist.
This Q&A goes beyond the standard questions, exploring the pivotal moments, profound lessons, and the deep philosophy that fuels his craft. James candidly shares insights into the evolution of his artistic identity, the vision behind his new label, Humble Sound Records, and the timeless principles that empower artists to truly make their mark.
For many years, the industry knew you as James Worthy. You’ve now made a significant shift to ‘James Artissen.’ Could you share the story behind this change? What did ‘James Artissen’ come to embody for you that felt like a more complete or aligned expression of your evolving artistic identity and ultimate vision?
Yes, most have known me by that name, but also knew that I shared the same name to a former basketball player as well. At this stage in my career I needed to separate myself from that, and create an identity that felt good to me, and didn’t have to explain the difference. Also the name Artissen embodies the meaning of being the best at your craft in which I take that very seriously.
How has your background and upbringing in Queens shaped your perspective on music, work ethic, and your approach to the industry?
It has definitely inspired me in many ways, and shaped how I looked at what I always wanted to be, which is a mogul. The hunger, grind, consistency, and drive to be great I think taught me early on that if I can master those things I can make it in music, and entertainment. Also having different genres in the house definitely gave me a different perspective of culture, and sound verses just one style of music.
In an industry often chasing trends, how do you personally define and maintain authenticity in your own music and in the artists you choose to work with?
I think it just comes down to the feeling of the music. If I don’t feel it then there isn’t much connection to it. That goes for artists I work with as well. I look at each collaboration as a work of art. If it is carefully crafted then it isn’t complete. In today’s time music has no rules so we can be as creative as we want to be which I love.
Where do you go, literally or figuratively, when the well of inspiration runs dry? What unconventional methods do you use to reignite your creative fire?
I pull inspiration from life experiences, and what is around me. It isn’t something specific most times, but if it resonates with me I go with my instincts.
You’ve collaborated across genres. How do you “speak” different musical languages when working with a Hip-Hop artist versus an R&B vocalist or a Dance producer? Is there a universal translator?
There is no one way of working in several genres, it’s more so a feeling of okay here’s an idea, and how can we make this idea come to life in different formats. That is where a true producer’s hat comes on.
With your label Humble Sound Records, you’re building a new legacy. What core philosophy or missing piece in the traditional industry are you aiming to address with your label, especially for indie artists?
Our mission is to let the artist thrive, and be as creative as they want to be without limiting them. Also teaching them the new ways of doing business, and catering to their audiences while growing.
Is there a specific story or inspiration behind choosing ‘Humble Sound’ as the name of your label?
We all have a level of greatness within ourselves, but it’s up to you to bring it out, and nourish it which takes humility without ego. Once you realize that, you become a force in your own space which is why we named the label Humble Sound.
In a world of opportunities, how have you learned to discern which projects to say “yes” to, and more importantly, when to say “no” to opportunities that might not align with your vision or values?
All money isn’t good money, and all opportunities aren’t what they seem to be. I’ve always been a wise and diligent person, so I pay attention to detail. That has always worked in my favor.
Beyond the technical mixing and mastering, what is the most crucial, often invisible, “skill” a producer needs to truly elevate an artist’s vision from good to great?
I think the most difficult part is getting the artist to trust, and be comfortable with you. Sometimes a simple conversation or 1-on-1 can change the entire dynamic of a working relationship.
How do you stay attuned to the evolving tastes of the general public and the pulse of pop culture, without letting it dilute your unique artistic voice?
Most times I’m in my own world, so I don’t really pay attention to what’s hot at the moment, but I do stay current with people by asking them what they like. This helps my thinking of what is in demand.
What’s your perspective on the role of social media and immediate fan feedback in the creative process today? Does it help or hinder the development of truly groundbreaking art?
Social media is a gift and curse, but you have to use it to your advantage. For an artist, it is vital because it shows you where you could be or where your audience already is.
In an age of algorithms and micro-genres, what do you believe will truly define a “hit song” in the next 5-10 years?
I think now a hit song is what resonates with a person. From the concept, lyrics, melody, etc. It’s all about how the music makes the person feel versus the analytics. Most people think a song is a hit because of streams, but if no one can recite the words then is it really a hit?
As technology in music production advances, what irreplaceable human qualities or instincts do you believe will always remain critical for true artistry?
I think the human touch can never be replaced in music. You’re always going to need live instrumentation, harmony sections, vocal production, and rhythmic pockets that make music move you. AI can’t do it all.
COMMUTE CONNECTION: The Commuter Trax Spotify Playlists are all about providing the perfect soundtrack for people on the go—turning travel time into moments of discovery or inspiration. From your unique vantage point as both a seasoned artist and producer, what role do you think music plays in the daily journey of discovery and growth for listeners, and how do you hope your own music, or the artists you cultivate through Humble Sound, contribute to that ‘commuter’ experience?
Well most people have their own taste in styles of music. I think it’s beautiful that now you can choose to listen to any type of song just a click away which brings value to carefully curated playlists. With our artists we bring versatility, and creativity at the highest level which gives the listener a great experience [while they’re on the move].
Any final thoughts? Upcoming projects readers should know about?
Yes. I am currently working on my debut album “Nevermind What They Said” for 2026. I’ve also recently released two new singles with Khujo Goodie, and Robin S entitled “All Night”, and “One More Thing”. Check out the vibes below:
Drop your socials and other info you want readers to be aware of.
Follow me on all social platforms @jamesartissen. Also visit www.jamesartissen.com
This insightful conversation with James Artissen truly illuminates the path for what it means to be a resilient and authentic artist in today’s dynamic music landscape. His candor, wisdom, and passion for his craft have offered a wealth of knowledge, from the personal evolution behind his name change to the foundational principles guiding Humble Sound Records. We are incredibly grateful to James Artissen for his willingness to share such invaluable experiences and perspectives.
For all aspiring artists and music enthusiasts, let this interview serve as a powerful blueprint: understand your unique vision, embrace humility in your pursuit, and trust the transformative power of your sound. We encourage you to explore James Artissen’s captivating music and keep an eye on the exciting talent emerging from Humble Sound Records. The future of sound is, indeed, in humble, powerful hands.
